How We Help

Why choose Primerica for life insurance?

There are plenty of great reasons to partner with Primerica1 when choosing a life insurance provider. Here are a few:

  1. Primerica has been protecting families since 1977.
    Nobody understands families like Primerica.  We know the challenges you face as you work hard every day to provide for your loved ones.  Our philosophy is grounded in a practical approach and an affordable product that has always been, and continues to be, the right choice for middle market families.
  2. Primerica has superior financial strength in the industry.
    Primerica and its affiliates are rated A+ by A.M. Best,2 an independent ratings firm that studies the financial strength and claims paying ability of insurance companies.  What does this “superior” rating mean for our policyholders?  It means that we deliver on our promise to provide financial security!
  3. Primerica's U.S. term life companies belong to the Insurance Marketplace Standards Association (IMSA).
    Membership in IMSA means that company upholds the highest ethical standards in the conduct of our business.  Members of IMSA must undergo a thorough review and assessment process to receive IMSA accreditation. 
  4. We make house calls in the Information Age.
    The arrival of the Internet has created a new era of commerce.  But life insurance is still a very difficult product to buy if you don’t have all the facts. Research indicates that "only 14% of consumers polled knew that the amount of life insurance typically recommended for individuals is five to seven times your annual salary."3  That’s why Primerica representatives meet with you at the kitchen table and teach you about your options.  Why not contact your Primerica representative today for an appointment? 
3 The Washington Post, March 10, 2009